In 2013, the Digital Citizens Alliance, say $227 million was made through pirate sites purely through advertising.
'you wouldn't steal a handbag, you wouldn't steal a car' were happening," said Bales. "The thought was that piracy is a crime and that is what should be communicated."
Many campaigns are in place to stop piracy
http://www.techradar.com/news/internet/steal-or-no-steal-tackling-the-changing-face-of-movie-piracy-1230538
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